Introduction The way we market and advertise has changed forever, thanks to Artificial Intelligence (AI). No longer just a futuristic concept, AI is now at the core of digital marketing, helping brands create meaningful connections with their audiences. Whether it’s personalized recommendations, predictive analytics, or real-time bidding, AI is reshaping marketing into a smarter, more efficient, and highly targeted discipline.

This article takes a deep dive into AI’s impact on advertising and digital marketing, exploring how it works, why it matters, and what the future holds. It also touches on the ethical implications of AI in marketing and how brands can use it responsibly.

Carbon management in the maritime sector is of paramount importance due to its significant contribution to global carbon emissions. Shipping is a vital component of the global economy, responsible for transporting around 80% of the world's goods. However, the sector is also a major emitter of greenhouse gases, primarily carbon dioxide (CO2), which contributes to large amounts of pollutants into the atmosphere thus having an impact on humans and its associated environmental impacts. Shipping emissions have a significant impact on the environment, primarily due to the release of greenhouse gases and pollutants into the air and water.

Digital Transformation means different things to different people. Each organization’s Digital Transformation will differ with respect to their individual challenges and because of this a variety of approaches and metrics have emerged and continue to evolve. Despite this, there appears to be five main areas where the transformation efforts should have the most impact. These areas are Customer experience, Operational agility, Culture and leadership, Workforce enablement, and Digital technology integration. This paper will touch on these areas and in the process attempt to explain what a Digital Transformation is, what a Digital Transformation platform is comprised of, and present five defining characteristics of how a Digital Transformation differs from an IT upgrade. In addition, ten metrics will be presented as part of a framework by which the success of a Digital Transformation can be gauged, as well as reasons for why Digital Transformations fail.

The most famous definition of sustainability has withstood the test of time and that definition was put forth in a seminal 1987 report by the United Nations titled “Report of the World Commission on Environment and Development: Our Common Future”. In this report sustainability is traditionally said to be supported by three pillars, but more recently a fourth pillar has emerged and is gaining momentum in being added. The ideas of corporate sustainability and what has become known as the ESG movement is presented herein along with the UN 2030 Agenda for Sustainable Development’s goals, finally ending with the topic of global warming as the leading sustainability issue of our times.